Dirty Shirley
Spec brand campaign · Pin-up Americana
Role  Concept · Art direction · Edit
Tools  Generative AI · DaVinci Resolve
Year  2024
Unsolicited / self-initiated

An all-American cocktail.

A spec brand campaign for Dirty Shirley: 1950s sailor pin-ups, cherry red, and a poolside pop-up that feels like a forgotten Americana ad.

Final edit · 1:00 · sound on

In motion.

01 — The idea

Pin-ups, planes, and a perfect pour.

Keep Dirty Shirley's cherry-red world and existing can, then give it a flare. The campaign borrows from the most American imagery there is: the V-J Day kiss in Times Square, the pin-up nose art painted on WWII bombers, and the sailor-stripe, red-bandana, red-lip pin-up girls of the '40s and '50s.

The activation is a poolside pop-up at a music festival: turf underfoot, a four-pack with the pin-up painted down the side of the can, and servers in sailor stripes carrying trays of the drink. The film is the sizzle reel for that world: classy, retro, a little cheeky.

No client, no brief but my own.

02 — Art direction

The mood board.

53 references · cherry red, sailor stripes, Americana
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1950s Sailor Pin-upstripes · red lip
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V-J Day energythe Times Square kiss
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Cherry Redkeep the brand color
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Bandana & Bombshell40s–50s glamour
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WWII Nose-Artpin-ups on the fuselage
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Festival Pop-Upturf, trays, sailors
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03 — Credits

How it was made.

Concept & art direction
Garrison Bullock, self-initiated spec campaign.
Curation & clips
Planned and art-directed with generative AI; the moving clips were AI-generated from the reference images on the mood board.
Edit, grade & sound
DaVinci Resolve: assembly, color, music and titles.
Status
Spec / portfolio, not affiliated with or commissioned by Dirty Shirley.

A self-directed concept built to demonstrate art direction and an AI-to-edit pipeline. All reference imagery belongs to its respective owners and is shown here only as art-direction inspiration.